Pilates is a leading format in the current boutique fitness craze…already proven.
However, the initial brand player is nearly sold out.
BODYBAR observed, learned, proved out their model and they are ready to grow nationwide with a better experience for the member and more attractive investment for the Zee.
Key Differentiators: Upscale, Spa-like Feel / Higher Revenue Potential / Personalized & Challenging Work Outs / Quick to Profit
Attractive Net Profit Margin – 31%
Low to Moderate Investment
Quick Profitability - The business model is built around community, quick profitability, and systems with proven results. Studios have and can cash-flow in as little as 60 days!
High Demand - The demand is already here, and the only national competitor has sold out of most of their territories leaving space for BODYBAR to move in and take over.
Hot Industry- Fitness is hot and boutique fitness is the fasting growing segment in the industry
Over 50M fitness memberships in 2017
In 2015, 20% of all fitness memberships went to boutique fitness centers
In 2016, 40% of all fitness memberships went to boutique fitness centers
In 2017, 65% of all fitness memberships went to boutique fitness centers
Higher Revenue Potential- The only Pilates concept with 14 Reformers, opposed to the 12 the competitors offer. This allows for an increase in revenue capacity by 17%. In addition to this it is an upscale studio with high-intensity and high-energy classes.
Recurring Revenue Model – BODYBAR members buy recurring monthly memberships and over 60% of the gross revenue comes from these memberships.
High-End/Spa-Like Environment – Upscale, high-energy studios that clients love!
Simple Operation- Lean staff, no real inventory (besides clothing items), payroll is variable as membership grows (control payroll costs through schedule/session roll-out).
BODYBAR Pilates