The MAX Challenge

The MAX Challenge

Unlike most fitness brands competing for the 23% of Americans already exercising, The MAX Challenge focuses on the 77% who don’t. This underserved market has a strong desire to improve health, fitness, and appearance but struggles to find the right programs.

The MAX Challenge fills this gap with a comprehensive approach that combines exercise, nutrition, and motivation. By breaking down participation barriers, we help members build sustainable habits for real, lasting results.

This focus on long-term engagement is reflected in our average member retention of 41 months, demonstrating our success in transforming the lives of those who need it most!

The MAX ChallengeThe MAX Challenge
Investment Information

Total Investment

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Cash Investment

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Business Type

Franchise

In Business Since

2011

Financing

No

Training & Support

yes

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